How Colors Affect Conversions Rate [Infographic]

How Colors Affect Conversions Rate [Infographic]

Proper use of colors in web designing, graphics, Infographics, Mockups and CTA(call to action) buttons plays a vital role in more shares, engagement, and conversion. Wrong colors selection can take away your potential customers and visitors. That is why you should hire an experienced web and graphic designer to redesign your brands, site layout or infographics if you don’t have knowledge of color schemes. It also has a powerful psychological and emotional influence on the human brain.

According to study;

  • Many sales are not completed just because customer products not available in their favorite colors.
  • 84% of the total respondents think that color is more important while buying things than other factors.
  • Colors increase readership by 40% and learning by 55-78%.
  • Colors help customers by 85% to buy products.
  • 62-90% is buying decision made in 90 seconds by initial viewing product color.
  • Different colors work for different brands and sites, so you should pick appropriate according to your audience.
  • Colors boost remembering things for the long time and also increase memory.

Picking exact color scheme can be a hell for non-experienced persons and put them in hurdle for selecting one. It is best practice to hire someone having excellent command in this business. You can learn more at MaterialPalette,, and Adobe Colors.

Colors Affect on Conversions and CTA Rates


Colors Selection for Targeted Audience

Male: If the majority of your audience is males then Blue, Green, and Black are best for you, just consider proper color chemistry and avoid using Brown, Orange, and Purple.

Females: If your site has the majority of females audience then Blue, Purple, and Green would work great. Don’t use Brown, Gray and Orange for designing your site/brands.

This color affect infographic designed by KissMetrics, and I hope it will help you understand what color you need to implement on your brand and sites to increase sales and revenue too. Always avoid using ugly and creepy color schemes as it will take away your visitors and customers too. As you can see how users increase their conversions and CTA rate by picking proper and matching color selections.

Have you ever heard about how color affect conversions and readers engagements? What is your site’s most audience Male or Female? What is your favorite color? I would like to hear from you in the comments section, and please do share your thoughts about colors.

Muhammad Imran

I am Muhammad Imran (Engineering graduate), another so-called enthusiast blogger - full of laziness :) Doing this blogging thing for last three years and always try to learn new stuff. Now, managing many blogs related to Blogging tips, Marketing, SEO, and Product reviews.

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